Understanding impulse buying in mobile commerce: An investigation into hedonic and utilitarian browsing - ScienceDirect
PDF) Hedonic Buying Motivations and Time-Style: What Makes Hurried Women Shoppers Tick
Consumers' goal-directed behavior of purchasing sportswear products online: A case study of Chinese consumers | Emerald Insight
WTF Are Hedonic Shoppers and Why Should You Care?
How Advertising Influences Consumption Impulses
Model linking "Big 5" personality traits with compulsive buying via... | Download Scientific Diagram
Hedonic Consumption vs Utilitarian Consumption – Consumer Behaviour
Sustainability | Free Full-Text | Credit Card Use, Hedonic Motivations, and Impulse Buying Behavior in Fast Fashion Physical Stores during COVID-19: The Sustainability Paradox
Conceptual Framework of Research Model Hedonic Shopping Motives toward... | Download Scientific Diagram
Frontiers | Usage, Pleasure, Price, and Feeling: A Study on Shopping Orientation and Consumer Outcome
WTF Are Hedonic Shoppers and Why Should You Care?
Context Effects on Older Consumers' Cognitive Age: The Role of Hedonic versus Utilitarian Goals - Guido - 2014 - Psychology & Marketing - Wiley Online Library
Online Apparel Consumer Behavior: Hedonic Motivation & Post-Purchase Communication
The Role of Hedonic Consumption Tendency Mediate the Effect of Fashion Involvement on Impulsive Buying
The Role of Hedonic Consumption Tendency Mediate the Effect of Fashion Involvement on Impulsive Buying
PDF) Running for pleasure or performance? How store attributes and hedonic product value influence consumer satisfaction
Frontiers | Bi-dimensional values and attitudes toward online fast food- buying intention during the COVID-19 pandemic: An application of VAB model
Online Apparel Consumer Behavior: Hedonic Motivation & Post-Purchase Communication
WTF Are Hedonic Shoppers and Why Should You Care?
![PDF] Post Purchase Cognitive Dissonance: Impact of Product Involvement, Impulse Buying and Hedonic Consumption Tendencies | Semantic Scholar](https://d3i71xaburhd42.cloudfront.net/f65497985b10efd5074ad4c257057493fc8c9430/8-Figure2-1.png "PDF] Post Purchase Cognitive Dissonance: Impact of Product Involvement, Impulse Buying and Hedonic Consumption Tendencies | Semantic Scholar")
PDF] Post Purchase Cognitive Dissonance: Impact of Product Involvement, Impulse Buying and Hedonic Consumption Tendencies | Semantic Scholar
Measuring the Hedonic and Utilitarian Dimensions of Consumer Attitude - Kevin E. Voss, Eric R. Spangenberg, Bianca Grohmann, 2003
Brand betrayal, post-purchase regret, and consumer responses to hedonic versus utilitarian products: The moderating role of betrayal discovery mode - ScienceDirect
PDF) Hedonic Buying Motivations and Time-Style: What Makes Hurried Women Shoppers Tick
Utilitarian and Hedonic Motivators of Shoppers' Decision to Consult with Salespeople - ScienceDirect
The effects of utilitarian and hedonic online shopping value on consumer preference and intentions - ScienceDirect
Psychographics and Shopping Motivation - Adamant Links
![PDF] Post Purchase Cognitive Dissonance: Impact of Product Involvement, Impulse Buying and Hedonic Consumption Tendencies | Semantic Scholar](https://d3i71xaburhd42.cloudfront.net/f65497985b10efd5074ad4c257057493fc8c9430/4-Figure1-1.png "PDF] Post Purchase Cognitive Dissonance: Impact of Product Involvement, Impulse Buying and Hedonic Consumption Tendencies | Semantic Scholar")
PDF] Post Purchase Cognitive Dissonance: Impact of Product Involvement, Impulse Buying and Hedonic Consumption Tendencies | Semantic Scholar
